In this member-exclusive Grapevine Leaders piece, we explore Meta’s decision to run a “smear campaign” against TikTok and what that says about Mark Zuckerberg’s leadership. It includes:
- How Meta are paying a Republican strategy firm to place negative stories about TikTok in the media
- Why this may cause a reputational hit to the company – which has recently gone through a rebrand
- What this says about Mark Zuckerberg’s leadership.
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